About the role

Serve as an ecommerce thought leader, create a high-performance and digitally-oriented organization. Develop and manage a comprehensive online strategy to improve sales, ux, marketing roi and customer satisfaction.

Your responsibilities will include:
  • Manage all site content including homepage, product pages, curated landing pages, a/b testing, and overall website optimization to improve conversion rate and user experience based on solid research and data.
  • Create high-performing, engaging and beautifully designed email blasts via mailchimp on a weekly basis. Develop and execute a paid marketing strategy across search ads, social media and affiliates that drives cost-effective new customer growth.
  • Coordinate with developers to optimize website architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, click through rates, or conversion rates.
  • Conduct financial modeling for revenue forecast/projections. Conduct market research analysis to identify search query trends, real-time search and news media activity popular social media topics, electronic commerce trends, marketing opportunities or competitor performance.
  • Analyze all data from product performance to ad success to leverage growth opportunities across the board and increase customer acquisition.
  • Develop and define business plans identifying optimal revenue models, distribution, pricing, and product development/merchandising strategies.
  • Management of digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals. Leverage consumer insight by collaborating with customer service and monitoring the competitive landscape and market conditions to identify opportunities and issues in order to recommend strategies and tactics.
Requirements for the role:
  • Master’s in Communication Management.
Mail Resume to:

Instaco LLC, Attn HR: 2030 E. Vista Bella, Rancho Dominguez, CA 90220.